Bake Sale.

I have just made my first purchase from Johnny Cupcakes - I am very excited. I have been a big fan of the brand for a while now, but as the newer exclusive designs get snapped up faster then you can say 'Jack Robinson', I find myself waiting for the perfect buy.

Johnny started the label in 2001 - initially through merchandising tees out of the back of his van for his at the time band 'On Broken Wings'. Johnny now sits at the head of a retail empire. His ever so stylish indie label is accumulating an even more dominant presence in a market, where indie 'logo' based tees are struggling. His fresh ideas and approach to all aspects of the brand - from design, production and more significantly marketing strategies, makes me think this brand could excel in the UK.


Stocking both Womenswear and Menswear, as well as a large range of accessories, Johnny Cupcakes designs can be purchased at one of his three large stores within the US and online for all us Brits. These are a few of my favourites from his current collection.


His distinguishable cupcake juxtaposed with cross bone logo is ironic and playful. Also, he combines humans two favourite past times - Shopping and eating cake. What more could you want.

Johnny who was a college drop-out, now finds himself comfortably snuggled within a multi million dollar company. This business savvy artist is both open and modest about his success, and uses his knowledge touring the world to give lectures on business start ups. At the end of 2009 he visited London and Leeds to give talks on his solutions for success as well as generously providing vast amounts of free cupcakes for all the malnourished students. Oh to be back at uni again!

The Cupcake label has also recently collaborated with New Era and Warner Bros to name a few. With these credentials and the devoted clientele he already concurs, I'm hoping Johnny opens a store in London VERY soon.

To see the whole collection and buy online please go to www.johnnycupcakes.com