Err....Someone sack the advertising department

I just saw this poster for 50 Cent's new 'bad ass' movie. I really think the wardrobe department hit the nail on the head. Tilted wooley hat - check. Two massive guns - check. Sleevless bodywarmer - check. Im sure this is going to be a box office smash! Only thing is why does isnt it called 'GUN'S' (their is obviously more than one) and MORE importantly where is poor Val Kilmer. Obviously didnt cut it for this poster Val. Poor show.